The Yellow River College of Business (YRCB) prepares responsible leaders with indigenous knowledge of Chinese management and global mindset. We foster innovation and collaboration to address societal and economic challenges. Rooted in Shandong with global outlook, YRCB contributes to regional business community and the National Yellow River Strategy by leveraging culture heritage and impactful scholarship.

黄河商学院以培养具有中国本土知识和全球视野的负责任领导者为己任。通过创新与合作应对社会经济发展面临的挑战。立足山东、展望全球，以文化传承和有影响力的学术科研助力区域商业发展和国家黄河战略。

Our Vision: Chinese wisdom for global opportunity and challenge

愿景：中国式智慧应对全球机遇与挑战

Our Mission: We cultivate responsible leaders, enable business innovation, and acceleratesustainabledevelopment.

使命：培育负责任领导者、赋能商业创新、加速可持续发展

Our Values: Innovation, Responsibility, Cultural heritage, Sustainability

价值观：创新、责任、文化传承、可持续